Which One Are You? A retired balm reimagined for FACE + BODY!

Which One Are You? A retired balm reimagined for FACE + BODY!

Posted by Jaime Cross on

Years ago, I created a lemongrass and black currant lotion bar that made my girl-tribe swoon. 

Bright essential oils for an aromatherapy boost and nourishing butters for soft, supple skin - it became an instant favorite. But when the world shifted in 2020, I made the hard call to simplify, and she was gracefully retired. 

Lately, I’ve felt a deep stirring… a persistent nudge to bring her back, the same, but radically different.

Over the last six months, I’ve reimagined her completely. With a new foundation of rich grass-fed tallow and castor oil, perfect for both face and body.

I replaced every ingredient not suited for the delicate skin of the face with anti-aging, replenishing, reparative botanicals, intentionally selected for deep hydration and cellular renewal.

What emerged is a one-of-a-kind OMNI Balm created to go everywhere you go, from lips to heels, cheekbones to cuticles. A multitasking miracle, yes, but also a symbol. As with all our Body Remedies, this balm carries a message. A banner you can put on. An armor of truth you wear.

And then, one golden afternoon last fall, while riding my bike along 30A, sun on my shoulders, salt in the air, wandering through little artisan shops, I walked into a quiet boutique and saw it.

A small wooden box.
Stamped with a single word: ABLE.

I stopped. Tears filled my eyes.

That word hit something deep. Sacred, even.

And instantly, I thought of you.

The woman who’s been knocked down but won’t stay there - unbreakABLE.
The one who holds the world together with grace and grit - dependABLE.
The woman who pours herself out, again and again - irreplaceABLE, formidABLE, capABLE.

So, I did a thing.

In honor of the women who carry so much… who love harder than anyone… and who still choose joy, beauty, and strength…

I’m bringing her back.

Introducing: ABLE.
Facial Balm. Body Balm. An everything balm, reimagined.

Powered by lemongrass, black currant, tallow, castor oil, and our signature botanical infusion. For skin so soft and a mood so empowered, you’ll never go back.

Because you’re not just beautiful.
You’re ABLE.

Now tell me…

Which ABLE are you?
CapABLE
UnstoppABLE
UnbreakABLE
RemarkABLE
UnshakeABLE
IrreplaceABLE
UnbelievABLE
IndomitABLE
InimitABLE
LovABLE
FormidABLE
DependABLE
UnshakeABLE
UndeniABLE
UnimpeachABLE
ValuABLE
AdmirABLE
IncomparABLE
…or maybe you’re all of them.

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