Why Your $200 Serum Isn’t Working (The Missing Step)

Why Your $200 Serum Isn’t Working (The Missing Step)

Posted by Jaime Cross on

I’ll never forget the first time I watched a woman apply her skincare like it was a sacred ritual. No rushing. No twenty-step routine. Just slow, deliberate movements of her hands pressing living oils into skin that looked alive.

It wasn’t the products that caught my attention… it was the order.

I meet women all the time who tell me, “Jaime, I’ve tried everything, even the $200 serums and the luxury creams, but nothing sinks in.”

And I always smile, because I know what’s missing.

It’s the prep. The foundation. The alchemy between water and oil.

Here’s what I always tell people: your skin can’t drink oil unless it’s already quenched.

When you apply an oil to dry skin, it just sits there… waiting.

But when your skin is damp, freshly cleansed, and still kissed with water, something beautiful happens.

The oil binds to that moisture and pulls it deep inside, locking in hydration where your skin needs it most.

This simple shift changes everything: texture, glow, longevity of moisture, even the way your foundation applies.

It’s the difference between looking dewy for five minutes and radiating all day.

That’s why I created our Starter Trio, the simplest way to begin again, the right way:
✨ a pure cleanser that respects your skin’s terrain,
✨ a nutrient-rich mist that primes with hydration,
✨ and a living oil that seals it all in, like rain nourishing the roots.

If your serums have been underperforming… this is the missing step.

Try the Trio and feel your skin remember what it means to drink.

Your skin’s glow isn’t hiding from you, it’s just waiting to be met halfway.

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